Farah Siddiq is an integrated wellness founder, CEO, and brand architect working with women building category defining wellness and lifestyle companies. Her work centers on brand positioning, leadership identity, and the translation of vision into commercially viable, culturally relevant businesses.
With a background in luxury fashion, branding, and corporate marketing, Farah brings a refined, operator-level perspective to brand building that is grounded in market intelligence, aesthetic authority, and long-term value creation.
She is the Founder and CEO of Moon Boo Sun, an organic coconut water company addressing the growing demand for clean, accessible wellness products in the U.S. market. She is also the CEO and Co-Founder of iAscend, a social marketplace expanding access to holistic health and wellness experiences.
In addition to her operating roles, Farah has developed and led private initiatives and experiential platforms supporting female leadership, including Muse Frequency and Flight of the Phoenix retreats.
Trained in Usui Reiki and Angelic Healing, and the creator of Cosmic Reiki, Farah integrates energetic and nervous system intelligence into her advisory work as a performance and decision-making framework that is applied pragmatically within leadership and brand contexts.
She is currently developing The Golden Horse, a private advisory container for a select group of women founders and executives focused on strategic clarity, embodied leadership, and long-term brand equity.
Farah’s work is intentionally selective. She partners with women prepared to lead visibly, think long-term, and build brands that endure.
